With Phlay the rhythm of synchronization between flowing images and music is something the user establishes intuitively and in real time while performing. This means a fully customized rhythm, whose flow can be changed in any moment, recording the timing of each photo by simply tapping. Phlay turns a usually boring, frustrating editing process, generally requiring an high professional competence, in an amusing “gaming experience” in which you discover how to do it while doing it.

You can play Phlay selecting your images or shooting new pictures using Phlay proprietary camera, conceived to optimize images to be played into the app. The camera, managed by the Phlay App proprietary system, sets in automatic or manual mode exposure, shutter, focus and zoom, to produce images optimized to become frames of Phlay videos (with different light, focus, zoom and shutter for each shot).

Phlay provides simple yet powerful functionalities to extend the number of the original still images available for the video creation, generating automatically a series of derivative images via specifically designed filters. Those derivative pictures are different in light values, field section framed, movement effect, focusing, and are produced by a patent pending specific technology: by modifying your best pictures, Multi Frame Generator Filters (MFGF) create special transition frames and set up a Phlay sequence ready to be “played” as visual music.

How much time is needed to align and edit hundreds of pictures in synch with music? Phlay simply asks you to “play” your pictures – meaning to browse forward and backward between each photo – following the most natural of attitudes, listening to music. Choose a soundtrack and PLAY with your photos as though they were notes on a musical score: you can set the flow of your generating video by following the rhythm of the song you choose (or the rhythm you prefer).

Once the video creation is over you can instantly preview it: the outcome is not exactly what we would call a video but it is the live recording into a streaming sequence of your Phlay performance. Creativity, immediateness, fun: your Phlay is ready to be shared.

With Phlay people can “play” and share their own pictures, telling stories about their emotions. But they can also share their emotions about other’s stories: we created sets of readymade Phlay playable pictures divided into thematic collections about events, artworks, places and celebrities (and also, cartoon heroes for Kids), to let people have the chance of expressing their emotions about their idols, passions and dreams.